Bakers Dolphin PPC Case Study

Bakers Dolphin PPC Case Study

Bakers Dolphin is a coach hire company. Established in 1889 Bakers Dolphin is one of the largest coach travel and holiday firms in the West. Their modern coaches travel millions of miles every year, carrying holidaymakers and private hire clients in comfort and safety. The challenge was to lower the Cost-Per-Acquisition for enquiries & increase Lead-Gen volume.

Case study

Service:

Client:

Bakers Dolphin

Industry:

Travel

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Keywords Trend

This graph shows changes in the number of keywords bakersdolphin.com has positions for.

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Estimated Traffic Trend

This graph shows changes in the amount of estimated traffic driven to bakersdolphin.com.

bakersdolphin.com traffic 1024x202 1

June 2019 vs November 2019

36.32% increase in conversion rate.
Growth in Conversion Enquiry Volume up by 50%.
19.62% Decrease in Cost-Per-Conversion Enquiry.
Increase in traffic up by 6.49%.

bakersdolphin.com statistics 1024x688 1

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