SEO is equal parts confusing, complex, and challenging. This is particularly the case if you’re new to the world of search engine optimisation. If you are a newcomer, this isn’t necessarily a bad thing, however. You have a clean slate, which means your strategy – and website – is not bogged down by outdated SEO strategies. For instance, an SEO strategy 2021 style is not going to be the same for 2022. You can thank Google and its ever-changing search algorithm for that.
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