SEO

Keyword Search Volume – What is Keyword Search?

Did you know that search volume is arguably one of the most important and frequently used metrics in SEO? With the ability to help marketers see how specific keywords drive traffic over time, keyword search volume is crucial if you want to ensure your chosen keywords are actually being searched for by enough users.

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What is Keyword Research?

The importance of keywords has come under much scrutiny in recent years, with many SEO experts doubting keywords’ utility for helping a website climb the ranks of Google’s results pages. However, when looking to answer the question “why is keyword research so important,” the focus should not simply be on the keyword itself, but also on how targeted it is and the search intent behind it.

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