Link Building

5 Brilliant Ways to Build Backlinks to Your Domain

As Google continually adjusts its algorithm to prevent webmasters from manipulating its search engine, many site owners are unsure about the best ways to generate backlinks without securing a penalty. However, if you focus on building a natural, varied backlink profile, you will protect your website from a dreaded algorithm update in the future.

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What is Anchor Text?

Search Engine Optimisation (SEO) is something that every single brand needs. It is how you improve your website’s design, its user-friendliness, and, most importantly, how you can get onto the first page of Google’s results page. To put this into perspective, the first result on any given search will, on average, gain a third of the traffic. The second result will get around a fifth of the traffic.

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