As Google continually adjusts its algorithm to prevent webmasters from manipulating its search engine, many site owners are unsure about the best ways to generate backlinks without securing a penalty. However, if you focus on building a natural, varied backlink profile, you will protect your website from a dreaded algorithm update in the future.
Search Engine Optimisation (SEO) is something that every single brand needs. It is how you improve your website’s design, its user-friendliness, and, most importantly, how you can get onto the first page of Google’s results page. To put this into perspective, the first result on any given search will, on average, gain a third of the traffic. The second result will get around a fifth of the traffic.
Link building is an essential component of good SEO, no matter what business you run, or what size you currently are. Whether you are a startup looking to find your first customer or a fully-fledged company looking to grow its audience, a link building strategy can help you do both well. But just what is a link building strategy?
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