Website Conversion Rate Calculator Tool

Website Conversion Rate Calculator Tool

Here at Creative Labs, we know how important conversions are to your business, but we also understand that tracking them can be a time-consuming and complicated task. By using a website conversion rate calculation tool, you can quickly and accurately track your conversions and see how effective your current marketing efforts are. Plus, some SEO conversion rate calculator tools even supply you with recommendations on how you can improve your overall percentage of conversions.

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Why Does Your Business Need to Track Conversions?

First off, let’s explain what exactly a conversion is. In its simplest form, a conversion is any type of positive action that is taken by a site visitor after they arrive on your website. As in, have they taken the desired action that you are looking for.

Some examples of conversions are as follows:

  • Filling out an online form or survey
  • Visiting a page for a chance to win a prize
  • Signing up for an email newsletter
  • Downloading an eBook
  • Making a purchase
  • Making an enquiry with customer support

Conversion tracking is the process of monitoring your conversions across your media channels to measure your company’s return on investment. You can track both your organic marketing efforts and your paid advertising campaigns.

Tracking your conversion rate is crucial as it allows you to see what is working for you in terms of your current marketing campaigns and what needs a little fine-tuning.

A high conversion rate means that your digital marketing efforts are paying off, whereas a low conversion rate indicates that you could be in trouble if you don’t make changes as soon as possible to your current campaigns.

How Does a Website Conversion Calculator Tool Work?

If you are worried about tracking your conversion rate across all your current media campaigns and don’t think that you have the time, resources, or expertise to carry out this crucial task, a website conversion calculator tool is exactly what you need.

Designed to make the process of tracking conversions simple and stress-free, a conversion calculator can be used to calculate many different conversion rates, including:

  • Your overall conversion rate
  • Your marketing channel conversion rate
  • Your page level conversion rate
  • A campaign conversion rate
  • An individual conversion rate
  • A keyword conversion rate

In fact, depending on the conversion calculator tool that you choose to use, the conversion rate is a great metric for evaluating the performance of almost any aspect of your online marketing efforts.

That being said, one thing to keep in mind as you calculate your conversion rate is the quality of the data. Of course, a 100% conversion rate seems amazing, but not so much if you have only had ten site visitors. So, if your traffic levels are low, you are better off spending your time improving these with a solid digital marketing strategy before you worry about how to track conversions.

Can You Manually Work Out Your Conversion Rate?

If you are thinking about how to work out conversion rate, one option is to manually do it without the help of a website conversion calculator tool. However, be warned, this will be a lengthy process if you want to track multiple conversions.

To work out your conversion rate, all you need to do is divide the number of conversions you obtain in a set amount of time by the total number of people who visit your site or landing page and then multiple it by 100%.

Conversion rate = (conversions/total visitors)*100%

Although you can use the above to work out your site’s overall conversion rate, once you are ready to track other conversions, such as the ones mentioned above, you may want to use a website conversion calculator tool to streamline the process and remove the risk of human error.

How to Choose a Conversion Rate Calculator?

One of the key reasons why you should use a conversion rate calculator is that you are guaranteed fast and accurate results, however many times you use this clever tool. Not only that, but you will also be privy to information that can potentially revolutionise your marketing strategy and, in turn, your business.

But, with so many free website conversion calculation tools available online, how do you choose the best one for your business?

Although we may be a little biased, we strongly believe that our website SEO calculator, which is currently in the works, will offer the most beneficial features for businesses across all industries.

Clicks calculator will have the ability to track multiple conversions, including keyword conversions, PPC conversions, and webpage conversions, all you need to do is enter in a few simple details, and our conversion calculator will do all the maths for you. Plus, you don’t need to worry about costly mistakes which could occur if you decide to manually work out your conversion rates. Therefore, rather than looking for a specific Facebook or PPC conversion rate calculator, use one that caters to all.

In the meantime, if you want to get started tracking your conversions right away, there are a few free conversion rate calculators online that you can utilise while you wait for our ultimate free tool to be launched.

The Online Advertising Guide’s Conversion Rate Calculator can be used to work out your website conversion rate as well as derive the number of clicks and conversions you would need to get a specific conversion rate.

Online Advertising Guide’s Conversion Rate Calculator
While there isn’t a specific Google conversion rate calculator, you can use Google Analytics to help you keep track of the actions that site visitors take on your site and calculate your goal conversion rate. This is calculated as the number of goal conversions divided by the number of sessions, times 100, and is useful for determining how well your website is doing in specific areas.

What is a Good Conversion Rate?

Once you have used a website conversion calculator tool, you will probably now want to know what a good conversion rate looks like. Although the exact answer is different for each business, the average conversion rate is currently between 2-5% for all advertisers, from SMEs to massive corporations.

The median conversion rate for a Google Ads campaign account is 2.18%, with 27.5% of accounts falling in the 0-1% conversion rate range. The top 25% performing accounts have a conversion rate that is higher than 5.34%. This means that if your conversion rate is higher than 5.34%, you are doing better than 75% of Google Ads advertisers.

That being said, whatever your current conversion rate, there is always room for improvement, and this is definitely something that we can help you with.

Why Choose Creative Labs to Track Your Conversion Rates?

As a results-driven digital marketing agency, we know how important it is to track conversions, which is why we are currently in the process of developing our own website conversion rate calculator tool that promises to blow all other conversion calculators out the water.

On top of that, our SEO specialists and PPC experts know exactly how to help you improve your conversion rate through the implementation of practices such as:

  • Promoting customer testimonials
  • Optimizing your headlines
  • Utilizing video content
  • Creating dedicated landing pages for PPC ads
  • Avoiding obtrusive ads such as pop-ups
  • Keeping conversion elements such as CTAs above the fold

How Can Our Website Conversion Calculator Tool Help Your Business?

If you are looking for a quick and easy way to track your marketing efforts and identify areas where you need to make changes, then a website conversion rate calculator is exactly what you need.

Providing speed, accuracy, and reliability, you can use a free conversion calculator as many times as you want, enabling you to track your efforts in real-time and implement immediate improvements to boost your overall conversion rate.

Here at Creative Labs, we know that your conversion rate is the backbone of your business, as, without conversions, your company will struggle to stand the test of time. This is why all our digital marketing services are conversion-based and tailored to your specific goals and business objectives.

Watch this space for free and unlimited access to our new and improved Website Conversion Calculator Tool or, for immediate help with tracking and improving your conversion rate, get in touch with our talented team of digital marketing experts here today.

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