From the moment Google launched its Penguin algorithm, search engine optimization has been a much more complex task. Now with updates coming out every little while and knowing which ones to prioritize can be difficult for those just starting out in the industry or veterans who haven’t seen any recent changes firsthand yet!
The goal here will cover how these different factors impact rankings and offer some advice on what you should do if your website gets hit with one of them- all without forgetting about other critical areas such as backlinks.
Penguin 3.0, Google’s newest anti-spam algorithm, has just been launched.
Penguin 3.0., what are you?
In case you’ve forgotten, Penguin is a Google update that goes after websites with questionable backlinks, ones that violate Google’s linking standards. Although it was intended to counteract black-hat SEO methods, many legitimate websites were unintentionally targeted in the process.
In April of this year, Penguin’s first significant upgrade was launched. As a result, Penguin 3.0 has been a long time coming and has been widely anticipated. Google officially announced on Sunday that it had changed the Penguin algorithm filter on Friday evening, U.S. time, but speculation had been prevalent throughout the weekend.
So What Can Penguin 3.0 Bring to the Table?
You have to wait until the next major Penguin update to know if the changes you have made have taken effect, which is the most critical aspect of Penguin. Web admins have removed or disavowed spam links since the last update. Since Friday night, if your method is working, you should be noticing a significant increase in organic site traffic. To conclude that the strategy you employed failed, you should see a decline in traffic. However, it is essential to remember that this could be the result of links further down the network being discounted and thus losing their “link juice.” You won’t benefit from this upgrade if you only disavowed spammy links in the previous three weeks.
As with previous upgrades, you may expect to see reruns of the algorithm a few weeks after the main change is put out. “The next few Penguin updates will take longer,” Google has said.
It’s encouraging to note that recovery efforts following the most recent major update are positively impacting the volume of organic traffic. However, if your website has been affected by Penguin, you should expect some significant swings in the next several days.
Answers to Frequently Asked Questions about Penguin 3.0
While the new algorithm has been labeled as “softer” by Google, the search engine appears to be getting better at spotting spam links. The only method to ensure your links are clean is to download a link profile and go over each one one by one by hand. Adding each questionable link to a disavow file is time-consuming, but it will pay off when the next security update is released.
The more pages the Google Penguin sees as being spammy and lacking in quality, then they are less likely to rank higher for certain keywords because their link profile becomes too suspicious looking which triggers these warnings from search engines like google don’t want anything misleading on there causing them inconvenience when people type things into searches expecting accurate results based off what’s shown inside websites’ content itself rather than outside factors such as backlinks.
How many of you have been affected by the recent Penguin update from Google? Do you have questions about how to get well? Or are you looking for trustworthy link-earning methods? Get in touch with one of our SEO professionals at Creative Labs.