Boost Your Conversions By Reducing Your Bounce Rate Like This

Boost Your Conversions By Reducing Your Bounce Rate Like This

The bounce rate is one of many metrics used in an audit to determine a…

To determine a site’s effectiveness, we must look at several different metrics. One such measure would be the bounce rate — which counts how many times someone comes onto your website, only for them to leave right away without ever having spent any time on our pages or engaging with what was being offered from that place!

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To go more precisely, you can look at the bounce rate of visitors who came to the site from a specific source, such as a social media post or an advertisement. Marketers may gain a lot of insight into their campaigns’ success or failure if they better understand the bounce rate. 

A high bounce rate implies a more significant issue with either your website or marketing because it’s a statistic that monitors some unsuccessful conversions. 

The good news is we’ve put up a list of things you can do to assist reduce your website’s bounce rate and keep visitors engaged. How to lower your bounce rate? Look no further than this guide. 

A high bounce rate is bad because of this: 

The bounce rate on your website might be much higher than you expected. This could mean that many people are just exiting the page without doing anything else, and it’s not good for business as they’ll never come back to check out what exactly caught their attention in the first place! 

In reality, though, we’re probably safe since new visitors tend not only to explore but also return time after time even if someone leaves immediately after landing on one web page – there is no need whatsoever about worries or stress due to these returning patrons who have already shown interest through reaching out onto our site once before.

This suggests that more than half of the visitors to your site were put off in some way or another by what they saw when they arrived at your site. A high bounce rate indicates that all of your efforts to construct a successful campaign and attract internet users to your website will be in vain and will not be as effective as they potentially could have been if you had a higher bounce rate. 

You may see a decrease in search traffic to your site, as well as decreased conversion rates if your bounce rate is high. 

If your website has a high bounce rate, there is something amiss. You should expect to observe a decline in this percentage over time as you improve your website’s usability. Bounce rates between 40% and 50% are regarded as average; anything under 40% is considered outstanding. Here are a few ideas for lowering your bounce rate and increasing the number of time visitors spend on your site. 

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Readability should be improved. 

The readability of your content is one of the most common reasons for a visitor to leave your site and look for the information they require elsewhere. 

  • Organize Your Information into Multiple Sections 

One of the essential aspects of a successful and engaging customer experience is making your material easy to read and legible. As a result, if your landing page has a lot of text, you might want to rethink it because it’s frightening away visitors. 

Splitting your information into shorter paragraphs (no more than four lines each) is a smart idea. As a result, users are able to swiftly discover the information they need by skimming through the page quickly. 

  • Choose Color Schemes Professionally

The font and color scheme you pick might also have an impact on the readability of your material. This means that if you want your writing to be legible, you should use serif fonts that are easy to read, as well as a backdrop and font color combination that complement each other. 

To avoid being obscured by the background, use a dark font on a light background. As a general rule, utilize a black or dark blue font on a white background when you’re unsure what color scheme to use. 

  • Format Is Important

Readability can be improved by formatting your information as well. As a result, the quality of your content will be significantly enhanced: 

Using subheadings, bullet points, lists, graphics, and graphs is a great way to break up a post into discrete sections. 

Readability and other marketing topics are covered in-depth in our Knowledge Hub, which may be accessed here. 

Construct more compelling calls to action 

When a user sees a call to action on your website, it serves as a cue to get them moving in the right direction. Therefore, it’s essential to make sure that your CTA is captivating and encourages users to take action on it to improve your bounce rate. 

A call to action must meet the user’s expectations to be effective. There are several reasons why a user may be put off and confused by a call to action that asks them to buy something from your online store rather than sign up for an email newsletter. 

In addition to improving your CTA, there are several other things you can do to lower your bounce rate: 

  • Make changes to the CTA’s font and content. Make your CTA memorable and engaging so that it’s more tempting to your audience! Make it stand out and grab the user’s attention with solid wording and eye-catching colors. 
  • Above the fold, if possible, The less conspicuous your CTA is on your landing page, the less successful it is, as it may be missed. 
  • Button it up. Rather than having a hyperlink in the body of text, you could want to make your CTA a button to make it more prominent. A button will catch the user’s attention and excite them more. 

Page Loading Time Should Be Reduced 

Having poor website performance might hurt your bounce rate. If your website doesn’t load promptly, users will abandon it and look elsewhere. This is because technology has become so advanced that people have become impatient. 

Any page loading time between 2 and 5 seconds is fine. If you go above that threshold, your bounce rate will skyrocket. If your pages take longer than 2 seconds to load, you’ll see a higher percentage of users abandoning your site, especially if they’re on a desktop. 

Visual media, such as images and videos, are notoriously slow to load. This will slow down your website if the file sizes for these components are too large. Compressing these photographs is an excellent option to consider to speed up your website. In addition, you may host your website on a dedicated, high-performance server, minify your CSS and code, and simplify your HTML to prevent it from becoming bloated. 

Make Sure Your Website Is Well Built And Responsive to Mobile Devices 

Mobile devices are the most common means of accessing the internet these days. This means that all information must be optimized for mobile browsers to be effective. If the structure and graphics of your landing page break when viewed on mobile, you’re likely to produce a high bounce rate from people viewing it through this medium, even if it is the most beautiful and well-designed page imaginable on a desktop. 

Your landing page should be designed for mobile-first and then adapted to work on a desktop computer. Mobile-friendly websites are easier to use and perform better because they were built with this in mind. 

Good mobile websites have the following fundamentals: 

  • First, simplicity is key when it comes to site design. 
  • Make the buttons larger so that they are easier to press. 
  • Make the fonts larger. 
  • The viewpoint meta tag should be included to ensure that the mobile version of the website opens at the correct width. A user’s worst nightmare is scrolling to view a piece of content. 
  • Ads that take up the entire screen should be avoided. The user experience is ruined, and the bounce rate will rise as a result. 

Ensure that your content is always up to date

No matter their motivations or goals, everyone who uses the internet seeks the most current information possible. You must change your writing, product descriptions, and other material on a frequent basis to keep your website visitors interested. 

If a website hasn’t been updated since 2018, a user in 2022 won’t trust it since it conveys the impression that it is idle and outdated. Instead, people seek out the latest and greatest in whatever they do, whether it’s finding information or making a purchase. 

Maintaining a high level of freshness in your content and conducting adequate research to guarantee that everything produced is up-to-date is critical to providing a positive user experience. 

Conclusion 

Websites are the most important digital marketing assets in today’s society. It is essential to make sure they operate at their full potential and you can do this by focusing on reducing bounce rates, which will bring about a more user-friendly website for your customers/visitors who visit it often or once upon an occasion when using www goes wrong due to some reason like caching pages temporarily until updates happen so please check these tactics if none else works!

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