There are many different factors to consider when it comes to local SEO. One of the biggest is Google My Business. If you’re a beginner to the world of online marketing, you may only have seen a passing reference here and there to Google My Business. However, GMB is the central point for controlling your local business’s information on both Google and Google Maps.
For new businesses or those who want to really take advantage of the world of online marketing, there is no better place to start than Google My Business. Also known as GMB for short, Google My Business is the newest edition of Google Places and, as Google+ has been shut down, is not the only feature you need to worry about for creating listings online.
Now you might be wondering, ‘How do I claim my business listing?’ Fortunately, the process is a simple one. All you need to do is search for your business, find the right listing, and click the “Own this business” or “Claim this business” link. Alternatively, you can create your profile by following the below link:
All business models that have a physical storefront or makes use of face-to-face contact with consumers will rely on local business citations and listings. From single-location SMBs to internationally recognized brands, local reviews are an essential factor that can improve online visibility and, ultimately, have a positive impact on your profits.
Even for the savviest local businesses that have optimised their profiles in full, there’s one element of Google My Business that is often overlooked: Google Posts. By using Google Posts, you can keep your audience up to date with your business while improving your visibility at the same time.
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