Introduction To Voice Search Optimization
Voice search is becoming more popular day-by-day, and as such companies need to conduct research on how they can benefit from it. One way for your business or brand’s voice assistant friendly nature would be by developing strategies that allow them to be seen through devices like Siri (Apple), Alexa (Amazon) , Google Home .
After its debut in 2011, Siri was seen as something of a novelty. Is it a good idea to have others overhear you talking on your phone, asking you questions, or giving orders? It was a waste of time, it was a waste of money, and it didn’t always work. Voice search has become more dependable and effective over the years, but there are still some common concerns with mishearing you. While Siri and Amazon’s Alexa are only voices in the background, they appear to be an extension of the user’s family. Google’s findings showing 55% of youth and 41% of adults use voice search more than once a day are not surprising. What Is It That People Are Trying to Find?
Your digital marketing plan should begin with an understanding of what customers are looking for. Vocal search is used for a wide range of causes, which can be summarised as follows:
• 22% of individuals use voice search to find information about their local area.
• Voice searches for general information are used by 30% of people.
• 21% of individuals use their voices to look for entertainment and fun.
| 27% of individuals use voice search to find a personal aide.
As a local business, having keywords that include your area is a good strategy for success. Claim your Google My Business listing to take advantage of this feature. Knowing what customers are looking for can help you figure out how to fit your business within the four main categories described above.
Be Flexible With Your Keyword Selections
Natural, long-tail keywords have recently been discovered to be more popular. Online searchers are growing more specific in their queries as a result. We’re utilizing complete phrases and even punctuation instead of illegible placeholders. “Best Thai restaurants in Cheltenham,” rather than “Thai restaurant Cheltenham,” is what people are searching for when looking for a Thai restaurant in their surrounding region. This more conversational approach to keywords mirrors the way we use voice search.
There are many reasons why you wouldn’t ask Alexa, “Alexa, where is the Thai restaurant in Cheltenham?” when you’re speaking to an actual person. As a substitute, you would ask, “Alexa, where is the best Thai restaurant in Cheltenham?” In order to provide you with the most relevant results, Alexa will do a web search using your specified term.
Assemble FAQ (Questions and Answers) Pages
Conversational and long-tail keywords have been shown to be an extraordinary approach to supply clients with helpful information. Getting them to appear naturally in the content of your website might be a challenge. To keep it relevant and straightforward, gather together the most often asked questions.
Despite its novelty origins, voice search is only growing in popularity. Adapting your digital marketing strategy in light of the ever-changing landscape of SEO is a must if you want your company to reap the benefits of this new era of online visibility.