Google Posts is a new way for you to communicate with your customers, and keep them updated about what’s going on at all times. This feature of Google My Business will allow people who use it be more engaged in their community by keeping them informed of events or other news related specifically towards them as well as other businesses that may have something interesting happening soon!
Here are a few examples of topics you can write about:
- Promote the newest offerings from your company.
- Information about your company.
- Discount codes and even competitions are examples of promotional offers.
- Give customers an inside look at the company’s operations.
- Recommendations from satisfied customers.
- The promotion of an upcoming event.
What you want to write about in these postings is up to you, but you can go as far as you want. However, according to Google, GMB posts must be family-friendly, which means no graphic or sexually suggestive content.
Your postings may appear in Google results and on Google Maps when a user conducts a local search. GMB postings are considered to be SEO-friendly because of this. In addition, improved search rankings and organic traffic for local SEO operations are claimed to be possible with a regular posting schedule.
An example of a GMB post
In the same way that creating a Google My Business profile is simple, to begin with, so too is posting to Facebook.
Log in to your GMB account first—select “Posts” from the “Menus” menu. Afterward, you’ll see a variety of options for producing your post. Make your choice based on what your material is trying to accomplish.
You can begin to put together your post from here. Avoid exceeding the word count. There is a word count restriction of 300 words per post, with each post requiring a minimum of 100 words. Add movies or photographs to your article if this isn’t enough to get your point across.
The image uploaded must meet the above dimensions, or it will be rejected.
The smallest allowed file size is 10KB, with a maximum of 400 × 300 pixels.
10000 × 10000 pixels with a maximum file size of 25 megabytes
Events vs. recurring posts
The two most common types of posts are “normal” and “event.”
- For regular posts, keep in mind that they expire in seven days. As a result, you should aim to publish a new post every week in order to keep your Google My Business profile looking fresh. Regular posts are appropriate for status updates, announcements, and business updates.
- Posts for upcoming events are handled differently. These posts are not uncommon to be up for a more extended period than the seven-day limit allows. For example, a three-month-out event post will be part of your GMB account for the duration of that event’s lifecycle. A long-term strategy for attracting attention to your event can be achieved by using this method.
It doesn’t matter which post type you choose for your local marketing strategy. In addition to driving traffic to your business website, Google My Business posts are indexed and appear in search results.
Tips and hints
It’s a brilliant idea to start by posting on Google My Business. Nevertheless, it would be best if you put in the effort to improve them to their full potential. To accomplish this, consider the following suggestions:
- Make sure your posts are of excellent quality.
Yes, it’s obvious, but it’s critical that your posts are of the highest quality. To avoid misspellings and superfluous fluff, they must be engaging enough for consumers to absorb in full.
It is possible to use our GMB posting service for individuals who are unsure of their writing abilities. However, if you’re looking for high-quality Google Posts, we’ve got the experts to help you out!
- Be consistent with your timetable.
A consistent publishing schedule is critical if you’re using a blog to sell your business. In GMB posts, this logic is also applicable. A weekly average of at least one post is an excellent place to start.
- Use GMB’s post scheduler.
GMB postings can be scheduled, in case you didn’t know. Using this tool, you can make posts and save them as drafts so that you can publish them at a later time. This is especially very helpful when paired with the initial idea about blogging frequently. For example, creating content for a month would allow you to avoid the stress of writing weekly updates.
- Incorporate a call to action
Ultimately, the goal of your posts should be to bring people to your website. An effective call to action, such as ‘Read more’ or ‘Buy now,’ can help you achieve this goal. Your site will still gain from the backlinks even if they don’t click through.
We Are Here To Help
Creative labs offers a wide range of services to make your business more visible on the internet. From SEO and PPC, we can create an effective campaign that will help you outrank those competitors!
Are there any specific areas where local search campaigns need attention? Let’s talk about it over coffee soon – I’d love some guidance before my next meeting with Google My Business.”