For many websites, organic traffic is the blood life of their success. Through ranking well in the search engines, a site can bring in hundreds of thousands of visitors a month, and the best part is, you don’t even have to pay for those clicks. As a result, website owners, developers and content executives spend a huge amount of time tracking where their website ranks for a host of different keywords. It’s all these peoples’ worst nightmare to wake up in the morning and suddenly find their website has taken a huge dive in the rankings, and their organic traffic has evaporated into thin ai