A Guide To Taking A Robust SEO Approach In Woocommerce
With the recent rise in the popularity of e-commerce, many WordPress blog owners are turning their sites into online stores. The best way to do this is with a plugin like Woocommerce, which can do everything from building your product catalog and managing taxes all within one simple interface!
In addition, other features make operating an entire business more accessible, such as advanced templates or open source customization options, so you don’t have to let yourself get lost while exploring what these programs offer – because we know how confusing they might seem at first glance.
If you want to develop an online store on your WordPress blog or website, the Woocommerce plugin is the easiest way to go. This plugin simplifies creating and managing an online store for WordPress domain owners, including inventory and tax management tools.
Overall, Woocommerce makes running a successfull online store more accessible significantly more manageable if you already have a popular WordPress website to connect it to. In addition, its complex templates and open-source customization tools make creating a professional e-commerce site that fits the rest of your business a breeze.
What sets it apart from other e-commerce platforms like Shopify is its integration with WordPress, which allows it to take advantage of all of the CMS’s capabilities and plugins. The most significant advantage is that it enables you to create an incredibly optimized store thanks to all of the search engine optimization (SEO) capabilities and possibilities available in WordPress – either right away or via various SEO plugins that can be downloaded.
Woocommerce is an SEO-friendly piece of software in and of itself, but it won’t handle everything for you automatically. So when you add products and expand your business, it’s your job to follow excellent on-page and technical SEO practices.
Implementing the best SEO for Woocommerce will be a long-term project, but it’ll be necessary if you want to see consistent growth and search engine traffic.
Why Is Search Engine Optimization (SEO) Important For E-Commerce?
Good SEO raises awareness of your brand and business among internet users. The main goal is to improve your website’s ranking on search engine result pages (SERPs), with the ultimate goal of being ranked first. Higher rankings on these SERPs increase your online visibility, which can lead to more click-throughs to your website and, as a result, more sales.
It may be claimed that running a paid advertisement can help you climb the SERPs for your target term, allowing you to skip all of the hard work and effort necessary in optimizing your website. This may be true, and employing a paid ad campaign with solid SEO methods may be advantageous. Still, it’s significantly more expensive than effective SEO, and your site views may decline once the campaign is finished.
Good SEO keeps your website relevant and visible in the long run, extending the life of your e-commerce business. Fortunately, optimizing your Woocommerce store’s SEO isn’t difficult.
Here are some of the most excellent SEO for Woocommerce strategies that are simple to implement.
- More Products on a Single Page
The number of products displayed by Woocommerce on a category page is set to 12 by default. This may look nice, but if you have a business with hundreds of different products in each category, this structure will result in a lot of extra product pages.
Having too many pages might hurt your SEO since it increases the number of bots that must crawl through to index domain is given a ‘crawl budget,’ which is the length of time crawlers are allowed to stay on one website before moving on to another. Therefore, if customers have a lot of product pages to go through, they can overlook something important before moving on.
It is recommended that you change Woocommerce’s default option to display roughly 32 products on a page with eight rows and four columns. This should reduce the number of pages that need to be crawled dramatically.
You may easily do this by navigating to the Customise menu in the WordPress Appearance tab. In addition, you can change the number of products visible on each page by going to the product catalog setting in Woocommerce from this menu.
2. Create SEO Product Titles
In the realm of e-commerce, the titles of your products are pretty essential. Because these will appear in the SERPs, they must be visually appealing, keyword-optimized, and provide sufficient information for the user to comprehend the product.
Woocommerce can automatically build SEO titles by setting variables from the product information already provided, but sometimes that isn’t enough, and manually adding them can result in better performance.
Consider the keywords customers will use to find products similar to yours while creating these titles. Although it may appear to be more beneficial to be broad with your titles to satisfy more people’s search criteria, being more focused and comprehensive is a lot better.
Consider the following scenario: you own a shoe store. The following is an example of a common title used by sellers:
‘YourBrand Men’s Leather Shoes’
This isn’t descriptive enough, and it isn’t exciting because it doesn’t include any keywords. So instead, a more SEO-friendly title may be something like:
‘Men’s Smart Black Classic Leather Shoes’
‘Black Leather Shoes for Professionals – Luxury Quality’
More long-tail keywords that people search for when seeking shoes are mentioned in these samples. People will be as specific and thorough as possible while searching for a product on Google if they know what they’re looking for. You’ll be more likely to appear high in the search results of these users who are ready to buy right now if you match their search purpose, boosting your chances of a sale and assisting you in creating the best SEO for Woocommerce.
3. Make Effective Product Descriptions
The content you provide for your website may be the best SEO strategy for Woocommerce. Good content that delivers accurate information and depth about the item can provide a better user experience, perhaps increasing sales.
Consider all the user wants to know when writing descriptions to help them decide and leave no stone unturned.
Using the black shoe as an example, the product description should include information such as the brand, size, color, and materials used to produce it, among other things. In addition, users should find everything they need to make a purchase on your pages, including a FAQ area and past customer reviews.
You’ll want to make sure you’re including the keywords and phrases you’re targeting in the product descriptions to increase your SEO even further. Make sure you incorporate it naturally rather than relying on keyword stuffing, which is an outdated Black Hat SEO practice that can result in your site being penalized.
Finally, solid product descriptions might help you rank higher than others because there are now a lot of e-commerce vendors who all have the same duplicate material. Google despises duplicate material, so copying from elsewhere will hurt your SEO, even on your website. So write one-of-a-kind product descriptions to help you stand out and communicate your brand’s voice.
4. Enhance Product Photographs
The photographs you publish on your Woocommerce website are crucial since the users will use them to determine whether or not your product is of excellent quality. As a result, the imagery you utilize should be high quality, shot with a professional camera, and well-lit.
When adding photographs to a Woocommerce site, make sure they’re all the same size, as this will help your brand’s image stand out. Taking shots of the images against a consistent backdrop is a fantastic way to do this, but you can also alter the images and add a specific filter to all of them so that they all match into a theme.
There are a few things you can do to create the most excellent SEO for Woocommerce images:
- Optimize the file size so that it does not take too long to load and thereby slows down the performance of your website. You can achieve this by optimizing the images in Photoshop before uploading them to WordPress or editing them in WordPress using a plugin like Imagify.
- Make a name for the image that is crawler-friendly. Names that offer context for the image are excellent since they help the image appear in Google Image Search Results. It’s a good idea to use lowercase letters for names and dashes to separate words.
- Replace the photos’ alt text with your own. Writing a description of the image helps Google comprehend what it is, which helps it rank higher in the SERPs. Make sure to write these in sentence cases and naturally incorporate keywords. You don’t want to write lists of terms because it isn’t instrumental. Images, for example, can automatically add alt text; double-check it for grammatical issues later.
The Final Word
If you want to run an online business, Woocommerce is a fantastic WordPress plugin. In addition, its excellent SEO integration can help businesses construct websites that rank well and produce a lot of leads and sales.
SEO is a must if you want to take your online business seriously. It will help create more customers and drive up revenue in the long run!
Mentioning some best practices for optimizing Woocommerce pages with keywords that target specific products or brands can go miles towards making sure everyone knows about what they’re selling – especially if it’s high-quality stuff like organic produce items from local farmers who use sustainable methods of production.