Ever wondered why certain websites appear at the top of Google’s results page when you search for something? That’s no accident – search engines are smart, but SEO is much is smarter. Still, the majority of websites don’t stand a chance in search engines because their creators don’t know how to optimise them. The Internet is a crowded place, and if you want the right people to find your website, you need to be using these tactics to make it happen.
Most people know what a search engine is. It is how we can access a fountain of knowledge within seconds and connect with people from every corner of the world. However, while many people use search engines to explore the internet, there is one real question that not many people can say they know the answer to, and that is how do search engines work?
It is a well-known fact that people rarely go past page one of the Google search engine results page, due to the lack of trust instilled in pages beyond. It is also partly because people want to find their answers to their queries quickly and easily. Therefore, Google displays the ‘best results’ on the first page. However, have you ever thought about the different ranking factors that can boost your site and help you reach that desired number one spot?
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