Keyword Research

Keyword Research

Did you know that search volume is arguably one of the most important and frequently used metrics in SEO? With the ability to help marketers see how specific keywords drive traffic over time, keyword search volume is crucial if you want to ensure your chosen keywords are actually being searched for by enough users.
The importance of keywords has come under much scrutiny in recent years, with many SEO experts doubting keywords’ utility for helping a website climb the ranks of Google’s results pages. However, when looking to answer the question “why is keyword research so important,” the focus should not simply be on the keyword itself, but also on how targeted it is and the search intent behind it.
One of the most commonly asked questions by marketers who are trying to plan and budget for an SEO campaign is how to calculate SEO keyword value. Of course, you want to ensure that you are getting maximum ROI from your SEO strategy and, therefore, it makes sense to use the most valuable keywords. Unfortunately, there is no way of calculating keyword worth with 100% accuracy.
If you need a helping hand when it comes to how to do keyword research, this keyword research step by step guide is exactly what you’ve been looking for. From how to do keyword research for SEO, to understanding the different keyword research types, to optimising your website, this guide covers it all, so keep reading if you want to become a master at SEO research and see your website on that elusive first page of Google.
Most people understand that SEO is a way to drive traffic to a website and that by ranking high on Google’s search engine results pages (SERPs), you will be able to attract more customers to your site.

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