Link Building

Link Building

As Google continually adjusts its algorithm to prevent webmasters from manipulating its search engine, many site owners are unsure about the best ways to generate backlinks without securing a penalty. However, if you focus on building a natural, varied backlink profile, you will protect your website from a dreaded algorithm update in the future.
Search Engine Optimisation (SEO) is something that every single brand needs. It is how you improve your website’s design, its user-friendliness, and, most importantly, how you can get onto the first page of Google’s results page. To put this into perspective, the first result on any given search will, on average, gain a third of the traffic. The second result will get around a fifth of the traffic.
Link building is an essential component of good SEO, no matter what business you run, or what size you currently are. Whether you are a startup looking to find your first customer or a fully-fledged company looking to grow its audience, a link building strategy can help you do both well. But just what is a link building strategy?

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