Local citations and listings are essential to any business that relies on a physical storefront or direct customer interaction. In addition, as your company grows in importance (and thus requires higher levels of online visibility), it becomes imperative for you to understand how well they’re doing locally- because this impacts everything from marketing strategies all the way down into employee engagement!
The best thing we can do as local businesses is get started now by understanding why reviewing our own performance matters so much– because there really isn’t anything worse than finding out too late about something.
The Importance of Customer Reviews for Small Businesses
Never undervalue the significance of consumer testimonials left on your website. Around 92% of customers examine internet reviews before making a purchase decision. Up to 68% indicate that the more favorable evaluations a business receives, the more confident they are in its ability to meet their demands. As a result, encouraging customers to submit evaluations is critical.
However, this is not limited to a single platform. For example, the better your local search rankings and revenues are, the more reviews you might get across various channels.
- Learn To Eat
For firms that match the EAT requirements, Google has placed much importance on them. This is because search engines use approaches like this to determine your relevance to a search.
- The fundamentals of EAT have not changed:
You must demonstrate your industry knowledge and expertise. Although experience isn’t a concern for funny websites or clickbait news, it is crucial for enterprises. Your website’s content should be both professional and educational. For search engines to properly rank you, your material must be both true and helpful to the reader.
If you want people to trust the information on your website, you need to ensure that it was written by someone who has the credentials or personal experience to back up their claims. In addition, your perceived authority will be influenced by the quality and moderation of community dialogues or forum discussions that you participate in.
Companies that accept online payments should take extra care to ensure their transactions are secure. Make your consumers feel safe and secure when they hand over personal information, such as their bank account numbers. This can be improved by factors like SSL encryption, given that up to 70% of all page one SERPs are SSL-encrypted websites. A significant factor in Google’s score system, this must be done correctly.
When it comes to search engines, Google is unquestionably the king, and they declare that EAT is one of the top three elements they examine when evaluating a website’s quality. Therefore, if you want to improve your EAT performance, you’ll need more time and attention than ever to refine the utilization of local company reviews in that regard.
A Step-by-Step Approach to Increasing Your Local Business Reviews
You can get additional local company reviews in several different methods. Finding the finest techniques for your organization and implementing them regularly is the issue.
Over-Deliver on your promises
This does not mean that each and every consumer will post a review. According to some estimates, up to 25% of customers may only leave a review if they had an extremely positive experience with a business. Similarly, 33% of customers said they would only post a negative review if they had had a bad encounter with a business. To make the most of this, be certain:
- Customer care
- Intensive employee training
- Enhanced quality assurance
- Positive business practices
Every effort should be made to consistently meet or exceed customer expectations.
Motivating Others While They’re Away
Customers are more likely to submit a review if your brick-and-mortar businesses have conspicuous signage encouraging them to do so. You could think about:
- A business card is a little piece of paper.
- Receipts with messages
You’ll get more feedback if you use a variety of approaches to express your interest in feedback.
One of the most effective ways to boost business-to-consumer (B2C) contacts is through email marketing. Having your customers’ email addresses means you can not only reach them directly when you run a promotion, but you can also follow up on a transaction over the next several days to see if they are satisfied with their purchase. Also, don’t forget to provide them with several options for leaving a positive review.
Inspecting and evaluating
Leaving a review should be simple. First, check your website frequently to ensure that your reviews page is easily accessible and that you have both links and instructions for customers to post reviews. Next, allow customers to leave reviews on a variety of venues. It’s also important to conduct regular inspections to ensure that there aren’t any review platforms out there that you’ve missed. Finally, if you find it difficult to leave a review, perform an audit to see if anything can be done about it.
Send an email or make a call.
It should be a top preference for you to respond to every review you receive, regardless of where it came from. In addition to responding to unfavorable reviews, you should also make time to respond to positive ones. You should show your appreciation for the reviewer in this manner. It removes the feeling of impersonality by making it crystal evident that someone is on the other end of the line.
Make your comments personal and one-of-a-kind..” Your customers will be able to see how much effort you put into providing the greatest service, which will help build trust.
Unlike most SEO methods, increasing your local company ratings can be a long-term effort that takes time and effort. But the goal is to establish a library of reviews over time. The process of writing an online review is not a quick one, but it doesn’t have to be a time-consuming one. Changes to the way your local company reviews are collected and displayed could have a long-term positive influence on your bottom line.