UK Wedding Savings came to us in January 2016 with the target of drawing up a SEO strategy that would increase traffic, leads and overall revenue of the marketing channel.
With this in mind the Creative Labs team went through the following process to start the SEO campaign:
1. Started off by conducting keyword research and benchmarking the current organic performance to establish quick wins and key areas of performance improvements.
2. Conducted a full on-page audit looking at simple on-page optimisation such as title tags, descriptions and h1’s then moving on to more complex optimisation with content optimisation, internal linking, rich snippets, page speed and fixing internal URL errors.
3. The Creative Labs team them presented all the recommend changes to the client and gave additional support to their internal team as they were making the on-page SEO updates.
4. We then started working on the link building campaign by manually outreaching to relevant blogs and websites either asking for link or offing up high quality content for their sites.
5. Reporting was key to the success of this campaign so the UK Wedding Savings could monitor our performance and SEO activity each month.
The Creative Labs team went through the above process to produce the results below.
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UK Wedding Savings tasked Creative Labs with improving 115 target keywords. The graph shows the average keyword rankings of 115 target keywords in January 2016 and then again in January 2017.
In January 2016 the average keyword ranking for the 115 keywords was position 21. In January 2017 the average keyword ranking for the 115 keywords was position 6.