Why Does Your Business Need Website Traffic Analysis?
You are most likely already aware of the importance of website traffic, as without site visitors, your business will not be making online sales. That being said, if you want to enjoy maximum success online, you need to be attracting the right type of website traffic. As in, site visitors actively engage with your brand are more likely to convert into paying customers.
The beauty of website traffic analysis is that it allows you to see how many people are visiting your website and what they are doing while they are there. For example, what page are they looking at, how long are they spending on a particular page, and when they are leaving your site – all of which can help you to identify how well your site is performing and where you need to make some adjustments.
Website traffic analysis can also help improve your SEO efforts as you can better understand your target audience’s interests and needs, which can help you create more targeted content and achieve better visibility on search engines.
How Does Website Traffic Analysis Work?
A website traffic tool work by measuring key metrics to see where your site is enjoying success and where there is room for improvement.
Depending on the website traffic tool that you choose to use, you should be able to measure these url statistics:
A website traffic tool should allow you to see website traffic and where your site visitors are coming from. For example, are they coming to your site organically or landing on a particular page via a paid social media post or from an email?
While traffic numbers are important, if you really want to drive more traffic to your site, you need to know where the majority of your visitors are coming from.
As well as overall numbers of site visitors, a website traffic analysis tool will also tell you how many times a user has visited a specific page on your site. This will enable you to find out which of your pages are performing well and which ones need a little work.
This key URL traffic statistics metric shows the total number of visits to your website and includes both returning site visitors and brand new ones. Although this is an important metric to know, it is limited in that it doesn’t show what action each visitor has taken (if any) on your site, so it is not a clear indicator of sales or lead generation.
As the name suggests, unique visits refer to the first time a user visits your website, but not any returning visits. This can be useful as it helps you, separate users who are already loyal to your brand and potential new customers, making it a vital website statistic.
Driving traffic to your website only to have searchers bounce to another site can be frustrating, to say the least. However, it is important to know your bounce rate so that you can take active steps to lower it.
Time Spent On-Page
The amount of time a user spends on a page on your site can help you determine where you should spend your digital marketing budget as it allows you to pair this metric with the source. For example, does one of your email marketing campaigns lead to an increased time spent on a page?
A good website traffic statistics tool should be able to provide you with the number of users that convert before leaving your site. Of course, a higher conversion rate means more qualified leads and an increase in sales, but it is important that you also analyze the cost per sale before you determine a particular conversion as a success.
Finding out what pages your visitors are leaving your site is crucial if you want to find ways to increase sales. If any of your site visitors leave the homepage, you have a problem that needs to be addressed as quickly as possible. Ideally, you want your site visitors to leave once they have completed a purchase or filled out a form.
How to Choose a Website Traffic Statistics Tool?
Here at Creative Labs, we understand the importance of monitoring and analyzing the traffic on a website, but we also know that this process can be a lengthy one, which is why we are currently developing the ultimate free Website Traffic Statistics tool to allow you to view website traffic. Specifically designed to offer a bespoke service that can be tailored to the needs of your business, our website traffic analysis tool will help you to measure, monitor, and manage your website traffic with minimum effort and maximum results.
In the meantime, if you are keen to get started on analyzing your website traffic, there are a few existing tools that can help you.
HubSpot CMS currently offers a 14-day free trial that allows you to take advantage of their customizable web traffic tool. However, as website traffic analysis should be an ongoing process, you will need to pay to subscribe if you continue using their tools.
Another popular choice is Google Analytics which enables you to build a pretty good picture of your site traffic and their preferences completely free of charge. This tool can also help you to gain powerful insights into your current site traffic, enabling you to make better decisions in your SEO efforts in the future.
Why Choose Creative Labs to Carry Out Your Website Traffic Analysis?
As well as offering comprehensive website traffic analysis of your website, our expert team will also identify news ways that you can drive traffic to your site based on the results of your analysis. With the help of our talented content marketing team, we will provide you with fresh, original, and compelling content that promises to keep visitors coming back to your site time and time again.
Plus, when combined with our expert linking building strategies which guarantee to set you apart as an expert in your field, you will be able to get to the top of SERPs and enjoy high-quality traffic that delivers the results you need.
How Our Website Traffic Statistics Tool Can Help You?
Whether you are not happy with the amount of traffic being driven to your site, you want users to stick around for longer, or you are struggling to convert visitors into customers, our Website Traffic Statistics tool will be able to help you.
Watch this space for free and unlimited access to our new Website Traffic Statistics tool or, for immediate help with monitoring and increasing your URL statistics, get in touch with our talented team of SEO experts here today.